4
Jun '07

2012 Logo

   Posted by: lyle   in 1BEM, Charm School, Cynicism, Thoughts

Add Comment

OK, now just what the fuck is the new logo for the London 2012 Olympics supposed to be representing?

logo for London 2012 Olympics

The old logo with the outline of the Thames running through it at least made sense.

This one looks more like a four-year-old has been playing with pink post-it® notes and scissors…

EDIT : Ok, having looked at the logo a bit more, I can now discern the ’2012′ in the pink bits of the logo. So it makes a bit more sense now. Still looks like shite to me though. Then again, I’m neither a designer nor a marketer.

This entry was posted on Monday, June 4th, 2007 at 12:01 and is filed under 1BEM, Charm School, Cynicism, Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 comments so far

John Kelly
 1 

But you recognise shite when you see it. I wonder what the corporate bollocks that descibes it says. I’m sure that it will be a robust piece of bollocks.

June 4th, 2007 at 16:40
razorhead
 2 

I also find that font they’ve used for the ‘london’ offensive.

June 5th, 2007 at 08:45
Adrian
 3 

London 2012? I was wondering what London Zo>Z was.

Sometimes I weep for humanity.

June 5th, 2007 at 11:03
Sezy
 4 

It’s crap, lacks imagination… doesn’t get you all fired up with national pride. Where are the olympic colours that every other country has incorporated in years gone by. They’ve just thought ‘nah dont like any of those colurs I know lets have magenta’… oh what an inspiring colour that is! As usual we fall short of what is required, just got no idea.

June 5th, 2007 at 11:07

One Trackback/Ping

  1. the Ulterior » The London 2012 Logo    Jun 05 2007 / 9am:

    [...] is not a huge amount to be said about the shape that hasn’t been said in a Lyle’s short post, but there is one thing really annoying me: the [...]

Leave a reply

Name (*)
Mail (will not be published) (*)
URI
Comment
Back to top