When I first read this story about drivers not recognising various road signs I figured that it was hardly news to know that two-thirds of the drivers surveyed couldn’t identify the ‘no through road’ sign, or that a third didn’t recognise the ‘no motor vehicles’ one.

But when it got to the second section, about the signs that (supposedly) people did want, I just despaired.

I’m sorry, but how is a sign saying ‘Wifi Zone’ going to help things? Or one saying ‘Drive-Through Approaching’? (although I bet Mac-fucking-donalds would sponsor those) The final quote just made me laugh, though:

“We’ve all been on wild goose chases looking for cash machines. A new road sign could save endless hours searching the streets.”

No, I’ve never been on a wild goose chase looking for a cash machine. If all else fails, go to the nearest supermarket. Simple.

Grrr.