The latest marketing ‘trend’ seems to be to emulate Apple by branding any given product with an “i” at the start, in the theme of iPod, iPhone, iDontCare etc. etc.

The one that boggles my brain more than usual in the current adverts is the Babyliss iTrim. It’s a fucking razor. Nothing iconic, nothing trendy. A fucking electric razor.  That’s it.

Of course, we’re now in the advertising run-up to the Festering Season, so it’s all go for adverts about shit like this, so I’m sure it’s not going to be the last product this year with an i at the start of the name.

It’s still bullshit though. Sorry, iBullshit.