I do not think that word means what you think it means

Archive for the category “Advertising”

Short-Term Let

Three years ago, when I was looking at moving (and ended up where I still am now) there were a couple of other places in the running – they fitted my plans, location and cost wise, if nothing else.

I go past one of them regularly on commutes, visits to parents and the like – so I see it come back on the rental market every six months or so (which is, not coincidentally, the usual period for a first short-term tenancy)

It’s pretty grotty, and right on a busy main road, so I’m not surprised it’s regularly in need of new tenants – and it looks like this, so it’s hardly appealing…Rental PropertyThat’s the only photo of it. There’s nothing of the inside at all – which always triggers my alarm bells, and is why I didn’t even visit it, so I’ve no idea what it looks like inside. I can’t imagine it’s much good though.

Even the sales description doesn’t do it any favours.

A One bedroom cottage situated on the outskirts of [village]. The property benefits from a parking area to the side and views of the countryside to the rear. Offered Unfurnished and Available Early July.

Entrance to Rear, Kitchen, Lounge, Bathroom, Double Bedroom, Shared Courtyard Garden, Double Glazed Windows, Electric Heating.

What fascinates me is that people choose it at all. OK, it’s dirt-cheap – although actually still a bit more expensive than the place I ended up with – but that doesn’t make it an appealing proposition. I’d imagine it’s even less of one after you’ve visited, seen the location and heard the road noise.

So I do wonder what type of person chooses it, and why.  And (of course) where they go next, once their six months there is done…


Changing Terms

Last week, Milton Keynes suddenly changed their parking rates. Not by a lot, all things considered – it costs me about 20p a day more now – but it didn’t seem to have been very well publicised.

(Disclaimer : There may have been notices in local papers or whatever, but I don’t get those, so didn’t see anything. But there was nothing I saw on parking meters etc., so regardless of how much it was discussed/publicised beforehand, I hadn’t seen anything. And I’m sure I can’t be the only one)

One of the other changes, though, was that now you have to pay on Bank Holidays as well. That’s not been the case up ’til this week – it’s always been free – and it’s all just a bit sneaky.

Because it’s only happened for the second bank holiday weekend in May. So anyone who’s known it was free from the first weekend would be quite within their rights to assume it would be the same this weekend.

There’s more information about that change – they’ve put stickers on the parking meters etc. – but if someone had seen three weeks ago that they didn’t need to pay, would they even go near the parking meter this time?

I don’t know – but there’s definitely a lot of parking tickets been issued today on the bit outside my office building. Which indicates that my theory may be correct on this one…

Make Up Your Damn Mind 2

It seems like a developing theme (although I don’t intend it to be so) but I’ve been noticing dodgy signage/labelling this week.

This one is at a local restaurant…

So - not all day every day then

So – not all day every day then

If you’re advertising a menu as “All day every day”, you can’t then qualify it as “up to 6pm on Friday and Saturday”, can you?


Make Up Your Damn Mind

While shopping this morning, I looked at “Glaceau Vitamin Water“. Not for any intention of buying, just out of interest (I got a promo thingy for it, so thought I’d look).

The labelling is….. interesting.

Zero or not?

Zero or not?

So… “Zero Calories”, but 100ml contains 1.5 calories, and 500ml contains 8calories.

All told, that makes it a pretty interesting interpretation of “zero”…

Night Will Fall

Over the weekend, as part of Holocaust Memorial Day, Channel4 showed a documentary called “Holocaust – Night Will Fall” about the films made by the allied forces as they discovered Nazi Germany’s various concentration and death-camps at the end of World War 2, and recorded what they saw and discovered.

While absolutely vile – despite descriptions, you never really see the true results of those camps – it was also essential viewing, and a fascinating story as well.  No modern film can truly show the effects of emaciation on bodies – no actor, regardless of dedication, would put themselves to that level – so you might see people being “very thin”, but the recordings on Night Will Fall put all of that into perspective. It’s not something you can look away from, but nor can you believe either the way the bodies are/were, or the sheer number of deaths. The piles of spectacles, the boxes of dentures, the sacks of human hair – they all show how many died, but you still can’t actually understand the sheer scale of the deaths.  I truly don’t think anyone can envision millions of bodies.

The other impressive thing about the programme was that Channel4 showed it without adverts. A ninety-minute film, straight through. I thought that said a lot about Channel4 (although the more cynical would say “who would actually buy advertising space in the middle of a holocaust documentary anyway?”) but it’s still a commitment on the part of C4, and I fully believe that should be acknowledged and respected, as they’re primarily a commercial channel.

The film/documentary itself, I just think everyone should see it, and that it should be shown in schools as part of a default history curriculum. That sort of thing just should never happen again. Ever.


ScroogeAmong the things that have amused me today, the image on this BBC story about German Christmas Markets made me chuckle.

After all, how many times do you get to see the word “Knacker” on the BBC? And particularly in connection to the whole Festering Season…

Knackers to German Christmas Markets

Knackers to German Christmas Markets

It probably says a lot about my mindset that it was the word ‘Knacker’ that I noticed first out of the entire thing…

Spam Tendencies

One of my geekier interests (and there’s a long list, I know) is that I find it interesting what sort of subjects are used by spammers in their efforts to get people to click on their ropy emails/links.

I’ve got one email account that gets spammed rotten, and I look through it on occasion when I’ve nothing better to do.

In this case, I had a look on Saturday evening, while my brain was somewhat comatose, and found that the following seem to be currently popular…

  1. “You’ve been accepted onto this year’s ‘Who’s Who’ listings – click here to verify your details’ (appealing to the vanity of the vacuous who’ve done fuck-all)
  2. Working from home  (no surprise there)
  3. ‘Super-low’ mortgage rates (again, no real surprise)
  4. And some weird shit about ‘this 57 year-old man cured Diabetes/Alzheimers/Cancer’ which I don’t quite get.

Of course there’s plenty of others, but I’d guesstimate that those four account for about 60% of the shit I receive on any given day…

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