At the moment, Santander have a set of adverts ‘starring’ Jensen Button, Jessica Ennis and Rory McIlroy. Suffice it to say, they’re pretty creepy…
Seriously, what crack-headed advertising exec ever thought this would be a good idea? To have sporting ‘celebrities’ effectively invading the homes and lives of everyday people, and stalking them? I can’t even understand how it’s going to portray bankers and banking in a positive light.
Indeed for me all it does is serve to make me actively not want to use Santander for anything. Ever.
(Although, on a more cynical note, it does amuse me that Santander are also paying to have the logos for Nike and Adidas all over their ad)