Archive for the ‘Advertising’ Category

26
Dec '10

Advertising

   Posted by: lyle

Out with the ads for Perfume, Chocolates and Food.

In with the ads for Kitchens, Holidays, Sales and Diets.

Know what? It must be Boxing Day.

10
Dec '10

Which Deal ?

   Posted by: lyle

Being a tad addicted (still) to that Tropicana Orange and Lime juice at the moment, I’m aware of which supermarkets have it on special offer at the moment. It’s odd, it always seems to be on some kind of “deal”.

Anyway, at the moment

  • Supermarket One has it at 2 for £3
  • Supermarket Two has it on 3 for £5.

I found it interesting, because Supermarket Two’s offer instinctively looks like a better deal. And I don’t know why.

Logically, Supermarket One is actually the better deal. But I had to think about it to be sure.

What do you think? Which one looks the better offer?  (I know which one is the better one, obviously – I’m interested in perceptions rather than fact)

2
Nov '10

Signage

   Posted by: lyle

I noticed this on the new DVD player today…

The full box

So yep, new cheap-ass DVD player.  But what’s that security sign on the right ?

Security Tag - Do Not Microwave

Yep – a sticker telling me to not microwave the sticker / box.

Is that something I’m supposed to do to a DVD player, then? Stick it in the microwave to make it work?

Note : Yes, I do know it’s just a generic sticker, and doesn’t matter whether it’s on a microwave or any other device. It just made me smile

28
Oct '10

Abusive Billboard

   Posted by: lyle

I’m not a massive fan of the advertising world’s “Chip Shop Awards“, although they’re certainly good for making you think.

One particular case in point is the advert in the image below…

Abusive New Zealand Billboard

The text from the advertising agency is :

The Brief : Every year, New Zealand police deal with over 70,000 cases of abuse. But many more cases go unreported. We want to raise awareness for Women’s Refuge, and decrease the number of unreported cases of domestic abuse in New Zealand.

The Solution : Our idea is to create a completely unbranded billboard that makes women feel as though they are being verbally abused while driving. The success of this idea relies on the number of complaints it receives from the public. We then follow it up with a reveal, showing people that while they’re quick to respond to a billboard, they stay silent when the same thing is happening in homes all over the country. We provide a call to action for women to speak up against abuse by calling Women’s Refuge

To me, that’s genius. Love it.

26
Oct '10

Synapse Phones

   Posted by: lyle

If you’re tired of run-of-the-mill “standard” smartphones, it looks like this may be something that’s of interest.

Synapse Phones will take your order for a customised smartphone (running Android 2.2) and ship it in Q1 of 2011

Think about for what you use your smartphone and what you will do with it. For example if you are someone who loves to take thousands of pictures, you can choose the 12MP camera and a xenon flash for taking pictures at night or under bad lighting conditions or if you want to store your whole music collection on your smartphone just choose a high amount of memory.

Seems like a good idea – and the prices aren’t epically unreasonable either. I hope it works out as a good business.

17
Oct '10

Closed

   Posted by: lyle

via Matt Verso on Twitter, I love this notice…

Closed due to administrative cockup - click to embiggenify

It’s worth clicking on the image to see the full glory of the notice.

24
Sep '10

Visibility

   Posted by: lyle

One of the more bizarre sights at AdTech this year was this…

Yellow Camouflage, Yellow Shirt, Yellow DM Boots

Very, very yellow – and very odd.

But what is the point of camouflage trousers in bright yellow? The mind boggles – I want to be concealed, fit in with the forest, but also bright yellow.  Maybe it’s for hiding in fields of oil-seed rape.