Now that we’re over and done with on the Festering Season, it’s a season change in the advertising world.
Away go all the ads for perfume, shitty music compilations, and Christmas stuff in general.
Instead, for the start of the new year we get adverts for
- Dating sites – eHarmony, Match.com, etc.
- Weight-loss programmes – WeightWatchers, DietChef and Slimming World
- Holidays (and airlines)
One advert is missing from the list though – I think this is the first time in about a decade that I haven’t seen an advert for stopping smoking . I assume they think everyone who’s going to quit has done so by now. Or maybe it’s an extension of all the other laws/rules about not advertising cigarettes – they now also can’t advertise stopping smoking?
Anyway, it’s all interesting, in that it shows how much advertisers expect people to be ‘normal’, to do certain things at certain times of the year. I find that fascinating.