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This
is something I've been thinking about writing for
a while - it's a rant that I've run through more times
over the years, as convenience food becomes more and
more commonplace.
More and more, we're becoming a nation,
even a world, of instant gratification. Things have
to happen now, or within 30 seconds, having to wait
is simply unacceptable. Mail is being superceded by
e-mail - instant communication with anyone else who
has email. Mobile phones enable instant contact, rather
than waiting for someone to be at home. SMS (text
messaging) has become easier than speech - a simple
message communicating thoughts, meeting points, times,
anything - immediately. The internet has meant that
rather than looking in a library or in a book, we
go online and the information is there. Broadband
just makes the internet access quicker. And with everything
else becoming quicker, even food has followed on.
For once, I'm not actually referring to
Fast Food, to things like Macdonalds, Burger King,
all that kind of crap. Instead, I'm talking about
things like convenience food, frozen stuff that just
needs microwaving, or whatever. There's some of it
I can't complain about too much, because I'm as guilty
as anyone of using it. However, as with anything,
there are levels. Frankly, we can't all be arsed to
go through all the steps to make a steak and kidney
pie, or blend your own soup, that kind of thing. That's
convenience food that is actually convenient.
The things I truly loathe are the ones
for people who are lazy. Things like microwaveable
porridge, pre-mixed tuna and mayonnaise, tinned breakfasts
(bacon, sausage, beans and egg - IN A CAN!
- I shudder to think...), and instant or frozen
mashed potato, that type of thing. Occasionally, i'll
go to a supermarket and/or a shop like Iceland to
see what the latest things are, purely because they
still amaze me so much of the time.
I still believe my all time favourite
was the frozen jacket potato (baked potato, for Americans).
It took an hour to cook in the oven. Now that was
a real beauty of a scam - and is still sold today.
Frozen mashed potato and frozen rice also took my
breath away. There's so many different items that
completely boggle my mind for this kind of thing -
and now we're in what appears to be the start of a
new phase - the "easy cook" items.
Walking around the supermarket, it's always
seeing things like "Quick cook" pasta that
amazes me the most. Now, maybe I'm wrong about this,
but pasta's hardly something you need to cook for
hours beforehand - in fact, how the hell can pasta
be cooked quicker than the time it takes anyway? I
don't think i've ever needed to cook pasta for more
than about 10 minutes - and that was the bastard wholeweat
stuff. (And frankly, if it takes that much longer
to cook, I don't want to think about how much longer
it takes to digest) So what's been done to make
pasta quicker to cook? Christ only knows - I neither
know nor care, because I simply don't want to buy
fucking "easy cook" pasta or "quick
cook" rice.
And for crying out loud - frozen mashed
potato? How the hell can anyone justify buying that
crap? There's convenience food, and there's completely
bone frigging idle. Frozen mashed potato comes so
far into the latter category, it's crossed the line
into "you have to be kidding me!" The same
goes for things like frozen roast vegetables, frozen
stir-fry veg, and many others - I'm sure there's plenty
I haven't noticed yet as well.
I think that the other thing that worries
me in conjunction with the entire "ease and convenience"
ethos is that all this stuff is packed with extra
additives, e-numbers, flavourings, fat, salt, and
who knows what else. At least when we cook this stuff
ourselves (and it's hardly rocket science to bung
pasta in a pan of boiling water and leave it for 5
or ten minutes) we know what we've done to it. Instead,
in the name of quick food, of saving 5 minutes of
our precious time in the pursuit of instant gratification,
we fill our bodies with chemicals, additives, excess
salt, and endless amounts of other garbage. All to
save five minutes.
This is the age of instant everything
- instant messages, instant information, everything
there is has to be done quicker, easier, faster, better,
and to hell with the consequences, the hell with the
future, who cares so long as everything can be done
now, and we have what we want right now.
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