Forskolin
Posted: Tue 22 July, 2014 Filed under: Advertising, Creativity, Cynicism 3 Comments »At the moment, I’m getting an absolute shedload of spam for some supposed new wonder-drug product called “Forskolin”
Now surely it can’t just be me that chuckles at the name, and thinks it’s referring to something somewhat ruder? And really? They couldn’t come up with a better name for a slimming product than something that makes you think “Foreskin” every time?
It sounded like some kind of lubricant to me…
Another example of global branding gone mad.
The earliest multi-national blunder I can think of is ‘Body Mist’, which somehow got introduced to the German market without anyone noticing that it wasn’t a good idea to call a deodorant product ‘Body Manure’.
Earliest one I can think of is the American Chevy Nova. Which didn’t sell in Mexico – they hadn’t realised that No Va in spanish is “Won’t go”. #slowhandclap
…and of course the Toyota MR2 which just goes by the name MR in France.