D4D

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Archive for the category “Advertising”

05 Jun 2019

Scheduled

At the moment, there’s an advert on TV for Just Eat, and it freaks me out a little bit.

There’s one part of it where they talk about people “ordering their usual”, and doing so at a specific time – implying that it’s the same thing every week.  And that just weirds me out, that there are people out there who do the same thing every week, who eat the same meals with little to no variety.

At the same time though, it’s odd in other ways.  I’m just as bad at being uninspired when it comes to meals and so on – but that’s when I’m just cooking for myself.  If I’m paying for it (i.e. a takeaway, a restaurant meal or whatever) then I’m going to go for random stuff that I fancy eating.

So I think it’s the combination – that there are people who are paying for their meal and still only having the same thing at the same time – rather than *just* that it’s the same thing every time.

Anyway, it weirds me out – even though in some ways I’m also a massive hypocrite about it, as I’m semi-guilty of the same thing, but only in the privacy of my own home…

Posted by Lyle in Advertising, Bad Ads, D4D™, Domestic, Food, I Don't Understand, People, Solo Dining, Television, Thoughts, Weirdness | Leave a Comment
25 Mar 2019

Incompetents (Part One)

There’ve been a couple of times in the last week where I’ve been surprised by how little some people understand things – which is kind of surprising, considering what low expectations I have of people in general.

The first of these surprises was with Tom Watson (MP) blithering on about how McDonalds should cancel their Monopoly promotion this year.  In and of itself, it’s not a bad idea – I’m no fan of McDonalds, and their Monopoly thing definitely encourages people to buy/eat more than they usually would.

However, Watson’s announcement was made the day before the promotion launched. By that time all the necessary materials have been prepared, printed, distributed, all the ads have been made and booked, and it would be almost impossible to cancel the promotion.   And there seemed to be no real understanding of that.

If the press release had been a couple of weeks later, and was aimed at getting McDonalds to stop using it after the current promotion then that would’ve made more sense. (Not a lot more sense admittedly, since even a rudimentary Wikipedia search will tell you it’s been an annual promotion since 1987, but there’s always a chance that they might do something else, if a new idea could come up that would work equally well as a promotional tool)

All told, it just showed (in my opinion) that it was all just a “This is bad, OK?” press-release, with no real thought or understanding of the business (and marketing) processes underneath it.

 

Posted by Lyle in Advertising, Cynicism, Domestic, Marketing, Thoughts | Leave a Comment
03 Dec 2018
4 Comments

Upgraded

Last week, I upgraded my internet connection to an “Ultrafast” one – known by BT / Openreach as G.Fast.  Apparently they’re slowing down the roll-out of this in favour of full FTTP (Fibre To The Premises) roll-out, but for now it’s the best speed I can get.

G.Fast offers a guaranteed 100Mbps download – and I’ll get compensation if it dips below that – which is amusingly ridiculous. When I moved here six-and-a-bit years ago, I was only just able to get ADSL and a 2Mbps connection. It was painfully slow, although it did enough for the necessary at the time.  When FTTC (Fibre To The Cabinet) came here, I got it, and went from 2Mbps to 75 overnight.  At that point I could do streaming TV and so on with no problem at all.  And now I’ve doubled even that. Truly insane.

I wasn’t actually aware that this tech had been installed in my area, but BT sent me a promotional mail about it at the start of November, and I’d dragged my feet on it a bit.  But then I got a “Black Friday” promotional letter about it as well, where I could also get it installed for free, for an extra £1 a month on what I pay already.  Well OK then.

(As an aside, it’s the only “Black Friday” deal I bothered with at all – and only because it saved me money on a product I was actually interested in)

The engineer came round on Friday to do the installation – it needs some changes at the cabinet, and as it’s still new stuff, they’re doing it with engineers rather than self-install.  This had a happy side-effect, in that he also appears to have finally fixed the line problem that’s been plaguing me for more years than I care to mention.  (And has cost me the price of an engineer visit on one visit out of the five, because they worded the ‘fix’ badly, but that’s a dead issue now)

Ever since I moved in, the line has been dodgy on occasion, and it’s just got worse over time. The broadband connection has been fine in general – unless I have to make or receive a phone call. At that point the crackles on the line were enough to knock out the broadband connection. BT insisted this wasn’t possible, and that all the options I suggested were Just Wrong. (Because obviously I don’t work for them, so what could I possibly know?)  In that time, I’ve had five master sockets, and swapped from ADSL to FTTC for broadband, so I knew it was nothing in the house. It was always either going to be a fault in the line (“Oh no, sir, that’s not possible, more people would be complaining if that were the case”) or in the cabinet itself (also apparently “impossible”)

Anyway, this time the engineer could hear the problem, and tested to find where the problem was. Surprise surprise, it was in the cabinet.  So while he was redoing connections for my new broadband, he had a look round the cab, and the terminators on my line (I dunno) in the cab were “worryingly loose, I could just pull them off, didn’t even need pliers“. When he came back to the house, oooh look, what a surprise, no crackle on the line.

So, I’m now working with a 150Mbps download connection, and a lovely crackle-free phone line. All told, bit of a win.

Posted by Lyle in Advertising, BT, Customer Services, Domestic, Geeky, Milton Keynes, Technology, Utilities
19 Nov 2018

Shakespeare Park

Last week, I noticed signs around Milton Keynes pointing to a new development of homes, called Shakespeare Park.

I’d really hoped that they would make a big thing of puns/content based on Shakespeare stuff, but no, it’s all very dull.

OK, they’ve named most of the house types after Shakespearean characters – but still, there’s so much more they could’ve done

“Shakespeare Park – ”

  • it’s no ordinary hamlet
  • Your home, as you like it
  • Your midsummer night’s dream

And that’s just off the top of my head.  I could probably come up with a bundle more.

I just think it’s a bit sad that Taylor Wimpey don’t seem to have tried…

Posted by Lyle in Advertising, Creativity, Domestic, Milton Keynes, Thoughts | Leave a Comment
27 Sep 2018

Typos

Note 1 : Owing to Muphry’s Law , there will likely be at least one typo in this post.

Note 2 : It may also induce eye-crossing rage/despair in some.

Anyway – this week I’ve had two emails containing images that include typos (or just piss off my pedantry) The first came from Cotton Traders.

For fuck’s sake

Seriously, how the hell does that make it through umpteen proof-readers, editors, and marketing twerds? #rage

The second was a promo for a novel, and I’ve trimmed it down to just the bit that grated on me.

This one is a bit more pedantic – but it grinds my gears anyway.  “A prickly woman” is fine. But crossing out the “Prickly” makes it “A Independent Woman” – which isn’t right.  Find another word for “prickly” (which they’ve chosen because the title of the book is “The Cactus”) that starts with a vowel, or a synonym for independent that starts with a consonant.  Then it works. And wouldn’t annoy pedants.

Anyway, now I’ve shared my irritation. You’re welcome.

Posted by Lyle in Advertising, Geeky, Marketing, Sweary, Thoughts | Leave a Comment
09 Apr 2018
2 Comments

Sugar Tax

On Friday, the UK introduced a “Sugar Tax” on sweet drinks, purportedly to help reduce childhood obesity. Will it work? Personally, I doubt it.

There’s a few reasons – first and foremost, that a lot of manufacturers have already chosen to reduce the sugar levels in their drinks to put them into lower rates for the sugar tax.

Connected to that, diet and zero-calorie versions of most of those drinks have been available for years. If people haven’t chosen to swap by now, will paying 10p extra make them change? Probably not.  There’s not even a really visible price difference – at least two of the shop chains I use regularly have upped the price on all the drinks, not just the sugary ones, which also defeats the object.  If there were a visible difference ( “I can buy 500ml of the sugary one for £1.50, or the diet one for £1.35, so I’ll save money”) then it might work, but without that, I don’t see that there’s a real driver to force the change.

Alongside that, I *personally* have a problem with government telling me how to be healthy, and attempting to enforce that. I have the same issue when it comes to smoking, the way government encourages people to stop smoking, while also getting massive amounts of income from the tax and duty on cigarettes. (This also applies for alcohol, telling people to drink less while getting the income from the tax and duty, and so on and so on)

I also suspect that there’s a lot more damage done by the ‘invisibly’ sweet drinks – the bizarre creamy milky super-sweet concoctions from Starbucks, Caffe Nero, Costa et al – which now seem to be far more prevalent than sweet fizzy drinks.   I suspect there’s a lot more of the obesity blame that can be laid on the coffee culture now than can be laid at the soft-drinks industry.  I’m not even sure that the coffee chains are being hit by the sugar tax – I haven’t seen any mention of it being on anything except the soft-drinks industry.

It’ll be interesting to see the results – although of course the government will always claim it to have been a massive success, even when it’s a clusterfuck of monumental proportions – but I really don’t expect to see it have any positive effects on reducing obesity, whether in children or adults.

Posted by Lyle in Advertising, Change, Cynicism, Diet Coke, Domestic, Food, Health, Marketing, Politics, Thoughts
28 Mar 2018

A Different Value of New

Out of interest, how the hell do the BBC get to promote a show as “Brand New!” when it’s been exhumed from the 80s and 90s (and potentially the 2000s, too)

Yes, I’m referring to the “Brand New… Generation Game“.

What. The. Absolute. Fuck?

Posted by Lyle in 1BEM, Advertising, Cynicism, Sweary, Television, Thoughts | Leave a Comment

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