D4D

Boy, it sure would be nice if we had some grenades, don't you think?

Archive for the category “Advertising”

Post-Valentine

As usual, I did absolutely sod-all for Valentine’s Day.  (A revelation that comes as no shock at all to anyone who knows me)

However, I am glad it’s over and done with. To me, it’s the end of the really useless marketing cobblers for a while, all the materialistic shite about presents, cards, gifts and the like.   Sure, there’ll still be useless marketing cobblers about other stuff – Easter, Holidays, Hallowe’en and whatever, but at least that’s all at a greatly reduced level than the shite that goes around the Festering Season and Valentines.

Onwards and upwards, and all that piss.

Reducing Caller Spam

When I moved to the current place, I got a new phone number – not surprising, as I was in a new area, and a new (to me) house.  As always, I registered that number with TPS and so on, and made sure it was ex-directory.  I usually only use landline phones for broadband purposes – although it turns out I also use it here for some calls, as the mobile coverage inside the house is shockingly bad.  So I have a phone landline, and a phone connected to it.

Unbeknownst to me, the number I got had obviously been owned by someone else before me, and that person was the type of fucking moron who’d sign up for all kinds of promotions, and ran up all kinds of debts.  So right from Day One I was getting a couple of calls a week looking for the previous occupant. (Well, the previous owner of that phone number – it wasn’t a name connected to the house at all)  And because they were for a previous person, it turns out that TPS doesn’t really apply.  (Which is an interesting, and fucking annoying, loophole)

Even so, I re-registered with TPS, and put a spam-calls block on the line. (Which was absolutely useless, and so came off again) It was only a couple of calls a week, and usually while I was out at work. *shrug*

Over the last two years though, it got worse.  The phone’s call log would get filled up in the course of a week, all with “Number Withheld” and “International” numbers, along with the ones who didn’t conceal their numbers, who left messages and blocked up everything else.  I used a couple of other number-blocking services, none of which did much good.  Hell, if I were cynical I’d say they were the ones who sold the number on and spread it ever further. Not that I’ll ever know for sure, one way or the other.

Late last year, the situation was ridiculous. We’d gone from a couple of calls a week right up to filling the phone’s call log every day.  Nothing was working to prevent the calls, and it was just getting stupid.

So I bit the bullet, and changed my phone number. I explained to BT why I was doing it – in the hope that they now blacklist that number completely (although I doubt it, they’ll just have farmed it off on some other unsuspecting sap) – and got a new number allocated to me. Same set-up, it’s ex-d, and registered with TPS.

The big difference though, is that in the three months since I got it changed, I haven’t received a single solitary spam call. My phone call log stays blank (as I said, I don’t use it that often) and it’s lovely.

Sometimes these extreme measures are the ones we need to take. I wish I’d done this one two years ago…

Re-covered

Somehow, it’s already nearly a year since I got the latest car. Which, of course, means it’s also time for my insurance renewal to come through.

As usual, the current company have massively taken the piss, nearly doubling my premium this time round.  For some reason, rather than having a number of different under-writers, they’ve recently decided to stick with just the one – and that one happens to be nothing short of extortionate.

Still, that’s fine, they can fuck off.

As a result, I’ve already sorted out a new policy with a different company. It’s got all the cover and options I wanted, and is cheaper than what I’ve paid this year, let alone the ridiculous renewal price.

I truly don’t understand the business model of the insurance industry, this attitude of “keep on charging more ’til people leave”. Surely if someone’s been with a company for [x] years, and established a record of being safe, not claiming etc., then it should be easier/cheaper/better to keep them, rather than letting them sod off somewhere else?

I suppose it might be the law of diminshing returns, an expectation the customers will claim eventually. Using that it kind-of makes sense, if all the customers are paying up, and if we can get rid of them before they cost us, then we’ve made money out of it, and it’s cost “some other company”.

But it all seems pretty flawed to me, and pretty bloody dumb. Hey ho. Their loss, not mine.

Offering A Service

Every few days, I go past this office, and re-notice the window…

It’s a solicitor’s office, and I still can’t figure out whether they’re offering Abduction as a service to their clients (along with Domestic Violence!) or whether they actually mean they offer services based around Abduction and recovery of Abductees.

Either way, it always strikes me as an odd one to advertise – and even more so when it’s not clear what they’re actually doing.

Idents

Of late, I’ve been watching a few more TV programmes on commercial channels, and as a result I’ve been seeing a lot more of the ident/sponsorship captions at the start and end of each ad break.  (I’m sure there’s a proper name for them, but ‘ident’ will do for now) However, they primarily stick in the mind because they annoy me.

I know advertising is supposed to be all about brand recognition, making things that stick in the mind so we remember the company when we’re looking for whatever product they’re hawking.  But all the idents (and a number of the primary adverts as well) only stick in my mind in order to be companies that I never, ever give any money to.   (Which has happened several times now, looking for a product or service and knowing I won’t use [x] because their adverts annoy me so much)

Part of it, and the part that grates with me the most on idents, is a lack of range.  I assume it’s a budgetary thing or something, but lots of them seem to make five idents, and think that’s enough. However, there are four ad-breaks, so there’s should be eight idents. Instead, we end up repeating at least a couple of idents – in just one programme! – and all that makes me think about the company is that they either haven’t thought things through, or they’re just cheap. Either way, I can’t see that as being the reaction/perception that the company is aiming for when they’ve spent a bundle on buying the slots and making the idents.

I mind less when they’ve only done the one ident – even thought it means it can end up being seen eight times per episode – because at least it’s simple and easy.  It’s the supposedly-funny ones that aren’t amusing in the first place, let alone once you’ve seen it twice in an hour, and even less so over the full run of any series.

CrowdFunding

OK, I’ve got a new doozy of a conspiracy/cynicism thing for you.

Remember a few years back, Cameron belted on about how cuts in services meant that “Big Society” should step up, and do the things that councils and governments could no longer afford to?

Well…

Since then, we’ve seen an explosion in crowdfunding stuff – goFundMe, JustGiving, etc., – and now, any time anything happens, one of those appeals gets started.

What if…. What if those crowdfunding sites are the Big Society plan – people paying what they can to help those less well off, or in trouble because of situations that’ve been initiated by councils and governments?

So like today, ‘raise £200,000 to help people at Grenfell‘ – a fire that’s at least been contributed to by the negligence and shitness of funding by councils and governments. And what’s the betting that those crowd-funded compensations take the place (to a degree) of councils having to take the strain and fund accommodation, clothing etc.?

It’s dark as fuck, but somehow it also makes sense…

#1 Dad

Sometimes, you see something, and your brain just goes “What?!?”  (or words to that effect, but with more swearing)  Currently, there seems to be a theme connecting that with both Father’s Day and Star Wars.

Last year, we had the card with Kylo Ren…

[Spoiler from two years ago –  Kylo Ren kills his father]

This year, I’ve seen this in Sainsbury’s…

I’m pretty damn sure they haven’t seen the same Star Wars films I have…

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