Watching TVPosted: Wed 10 May, 2006
According to a piece in the Media Guardian, most people with Sky+ still watch the majority of their TV programmes “live”, rather than recorded. (you may need to register to read the story, I’m not sure)
Most TV viewing in households with personal video recorders such as Sky+ is still live and “traditional scheduled TV will be around for a long time yet”, according to new research.
Well, I guess it’s good to know that we’re still in a minority then, as pretty much all the stuff we watch has been recorded. It’s far more convenient to us to watch the things we want, when we want. Yes, some things are watched “live” – the morning news, and Herself tends to watch some things “live”, but I’d say that roughly 80-90% of the stuff we watch is recorded.
However, I do agree with the other part of the report :
Most commercials in time-shifted viewing are fast-forwarded, the study found, but viewers “continued to pay a high degree of visual attention” and often engaged with ads while fast-forwarding at high speed.
When we’re fast-forwarding through the adverts, we do pay more attention to them than we would when watching “live” TV. I’m still waiting for someone to come up with putting in little 1 second ads every 30 seconds, so people with Sky+/TiVo see them properly. Now that will be clever.