Scrapers
Posted: Wed 23 December, 2009 Filed under: Advertising, Business, Creativity 3 Comments »On occasion, I just wonder whether my brain works slightly differently to “most peoples”. Today has contained one of those occasions.
If you were running a car-hire company, would you put an ice-scraper in each car during the winter months?
I know I would – having today had to go and buy a new one. (I’ve got one in the normal car, of course – but not in the hire one. Fuckers)
I’m sure that the excuse for not doing so would be “because of the cost” when people take the scrapers for themselves afterwards. Me, I’d put some branding/advertising on them, and job done – I don’t know how much return business you’d get, but every winter those people would be seeing the name of the hire company, and be reminded of it.
Enterprise Car Hire, that’s yet another bloody trick you’re missing.
None of them do it, not even in the Alps, where you can pay extra for snow chains, but they don’t sell scrapers or spray. Daft, I agree.
I’m sure there’s a market for big ‘in case of accident take all your stuff out of your old car before it’s recovered bags’ too.
They put them in all rental cars in Fargo, North Dakota.
But then that is probably because the average temparature is somewhere around minus 15C (before windchill) during winter….
Yep, Nikki, that’s a pretty good reason.
But even in the UK, it’s still (IMHO) a good idea, with plenty of marketing opportunities.
*shrug* Companies are weird.