Creative
Posted: Fri 29 January, 2010 Filed under: Advertising, Agency Idiocy, Creativity, Cynicism, Thoughts 2 Comments »When I went to see “Avatar”, I got in in time to see some of the adverts before things started – not just the trailers and ads, but the localised ones that show while people are coming in.
I don’t know how much they cost – they’re just basic flat ads with not much happening – but one caught my irritation all the same. It was for a company called Selesti, and was just a plain white page with blue text saying “We make websites”, and some contact details.
It was pretty much the dullest ad in the set – an achievement in itself – and really surprised me. For a company that’s supposed to be all creative and whizzy, the ad didn’t speak of any of that. It actually conveyed “We paid for this, but really couldn’t be arsed to do anything with it”. Even if they’d used “We Write Websites” it would’ve been better, and would’ve at least implied the connection to www. addresses/domains. But no, “We make websites”.
I wonder how much business Selesti have gained through this ad at the cinema? Even more, I wonder how much they’ve lost…
Advertising
Posted: Tue 12 January, 2010 Filed under: Advertising, Cynicism 2 Comments »[A response about an advert I’ve just seen]
Here’s the thing – If you need a pregnancy test that says “Pregnant” or “Not pregnant” on a display because “does it have a blue line or not?” is too complex a concept, then you’re really not ready to potentially be a parent.
Start of a new year
Posted: Sat 2 January, 2010 Filed under: Advertising, Cynicism 2 Comments »TV Adverts have a way of letting you know when Christmas and New Year are over and done with.
From yesterday, it stopped being all about perfume, CDs and gift ideas and instead became all about
- Holidays
- Stopping Smoking
- Losing Weight
January is the time for resolutions and booking holidays – can’t you tell?
Christmas Done, Easter Coming
Posted: Mon 28 December, 2009 Filed under: Advertising, Business, Cynicism, Festering Season 3 Comments »Yet again, you can tell that the Festering Season is over and done with, the fucking Easter Eggs are in the shops!
Tesco, you utter utter bastards.
Scrapers
Posted: Wed 23 December, 2009 Filed under: Advertising, Business, Creativity 3 Comments »On occasion, I just wonder whether my brain works slightly differently to “most peoples”. Today has contained one of those occasions.
If you were running a car-hire company, would you put an ice-scraper in each car during the winter months?
I know I would – having today had to go and buy a new one. (I’ve got one in the normal car, of course – but not in the hire one. Fuckers)
I’m sure that the excuse for not doing so would be “because of the cost” when people take the scrapers for themselves afterwards. Me, I’d put some branding/advertising on them, and job done – I don’t know how much return business you’d get, but every winter those people would be seeing the name of the hire company, and be reminded of it.
Enterprise Car Hire, that’s yet another bloody trick you’re missing.
Competition Prize
Posted: Tue 22 December, 2009 Filed under: Advertising, Cynicism, Thoughts Leave a comment »I just got a promotional email from Travelodge, with the tag line “Win a weekend at a Travelodge”
I wonder what the second prize is. Two weekends?
Tiger Woods and Accenture
Posted: Mon 14 December, 2009 Filed under: Advertising, Agency Idiocy, News, Thoughts 2 Comments »First of all I have to say that I really don’t give a tin shit about Tiger Woods, who he has (or hasn’t) shagged, or anything else about the situation. Not my business. Don’t know him, will never know him, don’t really care what he does with his life, wife, others, or anything else.
However, I did find it funny today that Accenture have decided that in light of his activities and revelations, Tiger Woods is no longer ‘the right representative’ for them.
For those who don’t know, Accenture used to be Arthur Andersen, a global outsourcing and consultancy company.
In my experience, consultancy companies come in all full of themselves and how great they are, fuck you up all over the place, charge extortionately for the privilege, and then screw off with the money, leaving a shitpile of fuckuppery behind them.
As such, I’d say that Tiger Woods right now is the perfect person to represent them…