Funding the Daily Mail
Posted: Wed 4 April, 2012 Filed under: 1BEM, Advertising, Charm School, Cynicism, Daily Mail, Media, Stupidity 1 Comment »In yesterday’s Daily Mail, a woman called Samantha Brick wittered on wrote an article about how life was so difficult for her ‘because she was so beautiful’. (That’s a link to the story, if you really must read it – but hang on before you do so)
Predictably, t’internet – and Twitter in particular – frothed up about it massively, and the story went viral. Which is exactly what the Daily Fail wanted.
According to their own follow-up story, that original article garnered 4,500 comments. And the ‘top-rated’ comment received 18,000 ‘green arrow’ upticks. (Think of a Green Arrow as being similar to a Facebook Like)
The Daily Fail lives by advertising. The Mail’s Online Ratecard shows that they charge a minimum of £20 per 1,000 advert impressions – and it can be a lot more.
The original story had (at the time of writing the follow-up) received 1.5million hits – that’s a minimum of £30,000 they’ve made on the one story. Of course, the original story/page is still live, and there’s also a follow-up piece from Brick herself. From the Fail…
And today she is sure to provoke another avalanche of strong reaction as she defends herself in a fresh article on MailOnline, insisting that: ‘While I’ve been shocked and hurt by the global condemnation, I have just this to say: my detractors have simply proved my point. Their level of anger only underlines that no one in this world is more reviled than a pretty woman.’
So to all the people who comment, or even just click through to read the story, I say this.
YOU are the people who fund the Daily Mail. Every single one of you. Now, don’t you feel proud?
Most people don’t understand how t’inter works though Lyle. Unless one works directly in that field, most people just mindlessly consume what’s thrown at them when they log on.
It wasn’t until Mr BW became responsible for running the website of the (multi-national) company he works for that we began to get a glimpse into understanding advertising revenue and costings.