Five Year Plan : 10% done

So, back on November 5th I turned 35, and started what I semi-laughingly refer to as a five-year plan. I’m only working on it year-to-year, and doing it mainly through non-new-year ‘resolutions’ – although they might as well be a to-do list, really. In my head I hold what is pretty much the full development curve of what to do and when, but really I’m working on it on that year-at-a-time basis. It makes for something vaguely resembling a sane approach to the entire thing.
The final goal? Making enough money that I can make my own choices, and do my own things, rather than being tied to a job for the next thirty years. (Twenty-five, by the end of the project). There’s some other stuff in there as well, but that’s the bottom line. One of the things about me is that I have loads of ideas that could, should, or might make money, but for various reasons over the years I’ve failed to follow them through and see how they did in reality instead of theory. Since last November 5th, I’ve been working on making them into reality, and seeing how I do. With most of them, the initial costs are pretty low (and intentionally so) so that if any of the ideas do take off, it won’t take a lot to knock them into profitability.
We’re now six months in, so I thought I’d jot out a little progress statement, just to see where things are going…

  • Photography
    1. Get a Macro Lens
    2. Get a Wide-Angle Lens
    3. Finish the Portfolio website – completed, and with extra uploads when necessary
    4. Sell/Publish some stuff – working on it
    5. Join a local club
    6. Get a decent flash – Done, a Speedlite 580EX
    7. New : Start aiming to get work and projects – Started, and ongoing
  • Writing
    1. Finish at least one piece of writing – working on it
    2. When a piece is finished submit it to the right people
    3. Just see how things go
    4. Write more on d4d™? Maybe.
  • Work / Websites
    1. Build and work on the other ideas I’ve got in my head – working on it, and getting some of them sorted
    2. Work (as always) on smaller sites, and do as many as possible – so far, three new sites launched, as well as the photography portfolio
    3. Sort out permanent job for the first part of ’07 while we’re house-buying etc. – All done, and no need to get that nasty ‘proper’ job after all
    4. Redesign d4d™? It’s about time…
    5. Merge lots of hosting accounts into one reseller account, and onto one server – done
    6. New : Start getting better at invoicing for work done – in progress, and all being done a lot more efficiently
    7. New : Develop some ideas in partnership with others, and see how they do
  • Education
    1. Sign up with Open University – initially for a refresher course, and work from there
    2. Look at an official course/qualification in Photography?
  • Other
    1. Restart the Archery once we’ve moved – booked, but not attended yet
    2. Complete the move to Norfolk – all done
    3. New : Buy a car – git it insured, all that.

So actually, the first six months has been very productive. All the foundations have been laid now, the website hosting agreements rationalised and merged where it’s necessary or beneficial to do so. In fact, just doing that and merging most of them into one reseller account has saved me £150 over the year, which is pretty impressive. In addition to that, the invoices I sent out at the end of last year amounted to a few hundred quid, which was also surprising – they were all for small amounts, so I hadn’t really thought about the way it all added up. Actually, though, D4D™ is going to be moving off that reseller server, though – it needs a space of its own, and it’s just taking up too much of the space and bandwidth available on the reseller server, so it’s going to go back to being a seperate entity. And that actually makes some sense, keeping D4D™ seperate from business sites etc.
In addition, I’ve been able to average at getting one solid site out per month, as well as a couple of smaller basic designs and/or amendments to existing stuff. There’s a whole lot of new stuff and new connections coming through at the moment, and that’s all going to start coming together over the next six month period, I think. That’s the plan, anyway. There’s some initial steps that need to be taken in order to make sure that everything has the potential and stability to get through (sorry, I’m sounding enigmatic, and while that’s not really the intention, at the moment it’s certainly the necessity.)
Photographically, now that the portfolio site is completed, and being regularly updated, I can start getting in touch with publishers, agencies and the like. I’m also considering doing image-library stuff, but it’s about making sure the photos get the best use made of them. I’ve also got a few projects in mind that have a lot of potential commercially as well – although the main thing about them is that they’re things that interest me – otherwise, if I’m honest, there’d be no chance of me going through with them. And of course there’s going to be lots of pictures of Hound over the summer…
Oh, and let’s not forget, within that six months we’ve also moved to Norfolk, bought a house, gone through all the bureaucratic nightmares of that little endeavour, and come through it intact. Over the next 10%, we’ll be moving in, and sorting the new place out too.

It’s been a good start. There’s still a long way to go – 4½years, to be exact, but the initial steps have been promising. Long-term I’ve no idea whether my goals and plans are realistic or not – but this way well, there’s no way I’ll be able to say “I wish I’d tried xxx” – because I’m trying it all. As time progresses, I’ll get ruthless, and if the ideas aren’t working out, they’ll be culled. Darwinian business – the good ones survive, the bad ones fall by the wayside.


Identity

One of the things I thought about back when I first started D4D™ was the identity I used in it. I specifically didn’t want it linked with my given name, and I didn’t want people to be able to find D4D™ just by Googling for my name. I knew I could be pretty acerbic (hey, who’d have thought?) and that if D4D™ took off, I didn’t want it to be able to rise up and bite me on the arse in the future. Yeah, sure, if someone does a bit of delving, it’s not all that difficult to find my ‘real’ name, but at the same time it’s not all that easy, either.
In that aim, I’ve been pretty successful. I used an identity that had been around for a fair while already – which is a whole other story – and went with it. And in some ways it’s almost been too successful. It’s now not uncommon, depending on who I’m with, to be called ‘Lyle’ to my face – slightly bizarre, to say the least. I’m used to it – and believe me, it’s a strange thing to get used to, but it happens.
But I am used to it. I’ll answer to both. And in fact even my ‘real’ name isn’t the one I was born with. That one is one I hate- primarily because it’s a name with multiple spellings, and n-one ever got it right. When I first applied for a passport, and had to get a copy of my birth certificate, even when the people creating the copy birth certificate with a form in front of them with it correctly spelled managed to fuck it up. And that really was the final straw. I was already being known by the name I’d adopted, and it was on my bank account, mail addresses and the like, so I was able to include a letter with the passport application that said

“Look, this is my true given name, but even the register-office people can’t spell it correctly. This is what I’m known as, and I include proof of that. If you absolutely have to do the passport in my given name, fine, I’ll live with it – but please, save me ten years of hassle where booked flight tickets don’t match with passport name, and if possible do the passport in the name I’ve adopted”

And they did. No-one was more amazed than me, admittedly, but they did it. And that’s the name I’ve used ever since.
Yes, sure, it causes some weirdness – particularly when I meet someone I went to school with, or extended family. But – again – I’m used to it now, and those occasions are both (thankfully) now quite rare. (Although I do have one of those family things tomorrow – but more about that on the day, I think)
Recently, though, the entire Lyle thing has risen up and bitten me on the arse a little bit.
You see, for obvious reasons, the company I run for web design and the like is in my real name, and so is the stuff I do for photography and the like. And because of the seperation I keep, it means I can’t link from, say, D4D™ to the photography site while saying “Hey, this is my stuff, and my site – good, innit?”, and the like.
It’s a weird situation – and I can’t complain too much, because it’s entirely self-created, even if for sane, sensible reasons. Some people do know me in both identities (for want of a better phrase) – and a couple know me in all three, which is really confusing – and I’m wholly and continually thankful to them for indulging my little identity foibles, and keeping it all seperate. It must be almost as weird for them as it is on occasion for me.
The situation will stay like this, though – as the business I run does better, and that side of my life grows and grows, it’s something that becomes more and more essential. I’m pretty certain, though, that this is it – I don’t plan to start off any other identities, the current level is enough for me.


Changing Workflow

While we’re away next week, I’m aiming to start getting used to the RAW format for photos. I know the camera will take RAW and JPG images simultaneously, so that’s going to be the initial stage.

As for processing those .RAW images, I’ve just downloaded a trial edition of Phase One‘s software, Capture One LE, which should be interesting. I’ll install it on the laptop, so it’s away with me, and then just see how it goes.

I’ve written before about my feelings with regard to RAW vs. JPG, but I’m slowly coming round to the idea that maybe I do need to do some work with RAW files as things progress. So we’ll just have to see how it goes – I suspect that the learning curve may be rather cliff-like, but it’ll give me something new to do…


Late Amendments

Gah, there are times when I’m such a twonk, it’s unreal.

I’ve just redone some things on my photography portfolio site, having decided (once I’d uploaded a whole bundle of photos at one size) to change the image sizes so that the site looks better. And now, having re-uploaded all the photos that were there before, and some extra ones as well, something else has just occurred to me.

Fortunately, this one isn’t likely to involve me having to redo all the uploads, and I can change things around primarily using PHP.

But it’s still one of those blinding moments of “Ah! That’s an idea! Why didn’t I think of it earlier?” that can be awesomely annoying, even when they are a good idea, even if it’s one I should’ve had like two months ago.


Banking

Once we come back from holiday, I’ve decided it’s going to be time to look at opening a new bank account (again) for my own business. Up ’til now it’s been (in general) small enough that I can get away with being paid through my own current account, but with the general progress in how things are coming along, I think it’s coming towards that time when actually yes, I need to have a business bank account.

However, I’m absolutely not going to start off with a ‘proper’ business account – by which I mean one for a limited company, with all the bullshit and hassle that involves- directors, double signatures, company secretary, blah blah blah.

Instead, I’m going to aim to set up purely as a sole trader for the moment, and only grow/move on as and when I need to. That seems to be the best plan, anyway.

Going the ‘sole trader’ route does carry slightly more risk, in that in theory I could run up debts and my own posessions could be taken to repay those debts. But I don’t plan to be borrowing any money or anything – and so the possibility of debts being run up is hugely reduced.

But anyway, that’s the way my head is currently working, and the direction I currently plan to go in. We’ll see how I feel after the holiday, but I suspect that it will only strengthen my plans and resolve.


Weirdness

Last week, I got a call (yes, another one) from my ex-employer, the one I left back in September.

It’s quite amusing really, as they’ve obviously now realised who was doing the work on creating and maintaining the various websites and web applications they were talking about, planning, and in fact basing a large chunk of their business on. Why is it obvious?

Because they keep calling me for technical advice, and have now asked me to do another site for them.

So I’m in London this morning, meeting them, finding out what they want, what timescale they’re talking about, and just how much they’re prepared to pay…


Advert

A couple of weeks back I wrote about being asked to provide some original photos so they could be used in a TV ad for the charity involved. I sent off the CD as requested (and yes, kept all relevant copyright, but granted permission for the images to be used in a broadcast format) and that was that.

I got an email today from the people at Channel M in Manchester, with a full copy of the advert – a 5Mb WMV file.

I’ll probably add it in here over the next couple of days as well, but I have to say, it’s something I’m really very chuffed about.