Advertising Irritation
Posted: Wed 10 October, 2012 Filed under: 1BEM, Advertising, Cinema, Cynicism, Thoughts Leave a comment »A few days back, I whiffed on about awful adverts in the cinema, ones that have a different effect on people than was perhaps expected
This piece of crap – for Coke Zero, as part of the Skyfall marketing behemoth – is a perfect example.
You can just tell that the ad agency- and probably the client- thought it conveyed a sense of humour, something new and fun to be talked about. But in the cinema, it gets no reaction, no laughter, nothing. (Although there is the occasional “Fuck sake”, or similar)
Super-Specific
Posted: Tue 9 October, 2012 Filed under: 1BEM, Advertising, Bankruptcy, Cynicism, Thoughts 1 Comment »Another set of thoughts about advertising, I’m afraid. It’s becoming a bit of a theme at the moment – although that probably indicates I’m watching too much TV, or something.
Anyway, in this case the advert in question is for Lloyds TSB Bank, and their Vantage account.
The ad is making a big deal of their 4% AER interest rate. But take a listen, (and/or a look) at the conditions.
- To qualify for that rate, your account must have a minimum balance of £5,000, and the interest rate is payable up to a maximum balance of £6,000
- You have to open an account and have two direct debits set up by the end of October
- Your account must have at least £1,000 paid in each month, and must stay in credit
Indeed, it’s so specific, I wonder whether anyone will actually qualify for this ‘deal’ at all…
Captive Audience – Part Two
Posted: Sat 6 October, 2012 Filed under: 1BEM, Advertising, Cinema, Cynicism, Domestic, Legal, Thoughts Leave a comment »While at the cinema, there’s one other piece of ‘advertising’ (Well, I suppose it comes termed as adverts, but really “lectures” is a better term) that annoys me excessively.
Those adverts/lectures are the anti-piracy lectures, and the one that really fucking grates is this one…
Now bear in mind, this is being shown at the cinema. Everyone who is watching this advert has paid to see the bastard film – we’re not the ones that need to be preached to about not pirating films.
For these pieces of shit, we – the cinema-going audience – are a captive audience. We can’t fast-forward, we can’t go and get a cup of tea, we pretty much have to watch the fucking thing. And it’s preaching to the people who are (I suspect) the least likely group to be pirating films.
Even worse, the adverts are actually counter-productive. Because let’s face it, pirate copies don’t have these bloody anti-piracy adverts on them. And that, to me, is a point in favour of pirated films.
Not really getting it
Posted: Sat 29 September, 2012 Filed under: 1BEM, Advertising, Public Transport, Travel, Weirdness Leave a comment »While looking today at train ticket prices, I came across this…
Now I might be missing something, but if the train will take me 35 minutes, and cost £13(ish), why would I be interested in going by National Express, which would cost me more to travel for three times as long ?
I think someone might’ve missed the point…
Not guilty, yet guilty
Posted: Thu 27 September, 2012 Filed under: 1BEM, Cynicism, Hypocrisy, News, Thoughts 13 Comments »[Disclaimer : I know fuck-all about football, and generally couldn’t care less]
I really, truly do not understand the Football Association (FA).
In today’s news, John Terry has been given a four-match suspension, and a £220,000 fine for racially abusing Anton Ferdinand during a match last year. Fair enough, racial abuse is never right (even among footballers), and those doing these things should be punished.
Ah, but. In this case Terry had already been cleared back in July by Westminster Magistrate’s Court of the exact same offence.
So what I don’t understand is why someone can be cleared in a court of law, but punished by a player’s association? Or have I missed something relevant?
Mass Transit
Posted: Sat 22 September, 2012 Filed under: 1BEM, Driving, Public Transport, Thoughts, Travel Leave a comment »While I’m no hater of public transport in general (with the exception of Virgin Trains, but that’s a different matter) I find that at the moment I’m a bit bemused by the apparent craze in cities for “Guided Busways” at the moment.
When I was in Norfolk/Suffolk and working around Cambridge, they had the Cambridge Guided Busway (also known as “The Busway“) being constructed, and now I’m working near Luton, I see the same construction going on for the Luton-Dunstable Busway.
I do understand the thoughts of getting buses out of the main roadways, freeing them up to run punctually and not affect (or be affected by) other traffic. That makes sense. But as far as I understand it, the perceived negatives far outweigh those positives.
As I see it currently…
- Guided busways reduce the number of available stops, and easy-on/easy-off of ‘normal’ bus routes
- The investment required is massive
- The construction takes a long time, and so
- The disruption involved is equally massive
- In short, it appears to be a total pain in the arse.
I wonder what the real motivations for these things are – I assume there are a whole load of incentives, grants and funding whatevers for this kind of boondoggle.
YPLAC
Posted: Wed 12 September, 2012 Filed under: 1BEM, Charm School, Driving, Parking | Tags: YPLAC Leave a comment »From the truly mighty You Park Like A Cunt (YPLAC) comes this absolute gem.
Nothing else needs be said