Posted: Thu 28 October, 2010 | Author: Lyle | Filed under: Advertising, Design, Domestic |
I’m not a massive fan of the advertising world’s “Chip Shop Awards“, although they’re certainly good for making you think.
One particular case in point is the advert in the image below…

Abusive New Zealand Billboard
The text from the advertising agency is :
The Brief : Every year, New Zealand police deal with over 70,000 cases of abuse. But many more cases go unreported. We want to raise awareness for Women’s Refuge, and decrease the number of unreported cases of domestic abuse in New Zealand.
The Solution : Our idea is to create a completely unbranded billboard that makes women feel as though they are being verbally abused while driving. The success of this idea relies on the number of complaints it receives from the public. We then follow it up with a reveal, showing people that while they’re quick to respond to a billboard, they stay silent when the same thing is happening in homes all over the country. We provide a call to action for women to speak up against abuse by calling Women’s Refuge
To me, that’s genius. Love it.
Posted: Tue 26 October, 2010 | Author: Lyle | Filed under: Advertising, Business, Geeky, iPhone, Technology |
If you’re tired of run-of-the-mill “standard” smartphones, it looks like this may be something that’s of interest.
Synapse Phones will take your order for a customised smartphone (running Android 2.2) and ship it in Q1 of 2011
Think about for what you use your smartphone and what you will do with it. For example if you are someone who loves to take thousands of pictures, you can choose the 12MP camera and a xenon flash for taking pictures at night or under bad lighting conditions or if you want to store your whole music collection on your smartphone just choose a high amount of memory.
Seems like a good idea – and the prices aren’t epically unreasonable either. I hope it works out as a good business.
Posted: Sun 17 October, 2010 | Author: Lyle | Filed under: 1BEM, Advertising, Business |
via Matt Verso on Twitter, I love this notice…

Closed due to administrative cockup - click to embiggenify
It’s worth clicking on the image to see the full glory of the notice.
Posted: Fri 24 September, 2010 | Author: Lyle | Filed under: Advertising, People, Weirdness |
One of the more bizarre sights at AdTech this year was this…

Yellow Camouflage, Yellow Shirt, Yellow DM Boots
Very, very yellow – and very odd.
But what is the point of camouflage trousers in bright yellow? The mind boggles – I want to be concealed, fit in with the forest, but also bright yellow. Maybe it’s for hiding in fields of oil-seed rape.
Posted: Tue 14 September, 2010 | Author: Lyle | Filed under: Advertising, Animals |
Bad advert placement…

Quack. Click to embiggenify
Sad, but it does make me laugh.
Posted: Tue 10 August, 2010 | Author: Lyle | Filed under: Advertising, Business, Design, Norfolk, People, Thoughts, Weirdness, Work-related |
Over the last few weeks at work (roughly three months, give or take) we’ve been looking at recruiting a graphic designer – it’s the one area where the IT team lack skills, and with a lot of [currently unmentionable] big projects coming up, a designer is going to be a highly relevant part of the role.
What I wanted was a newly-graduated designer, looking for work experience, and getting them some solid commercial experience. I contacted two of the local colleges (including one with whom we’ve had a previous positive experience with getting in a web geek) as well as UEA and the STEP programme, both of whom have services for finding placements for graduates. Like a bell-end, I believed all the media pap about “[x] graduates applying for every job“. What a mistake.
The entire process turned into a nightmare. The colleges didn’t come back with anything – the one we’d previously used didn’t even bother responding – and UEA and STEP between them threw back ten applicants, of whom six were useless from the start, and not even qualified as graphic designers. Three of those had decided that “designing a new site” meant “developing a new site” – which it doesn’t and didn’t – despite us specifying that it was a graphic design role.
Of the four we interviewed, three were incredibly awful. I understand that they’re just out of university, but if that’s the level for recent graduates, it’s a real concern. Even the CVs they sent out were all formulaic and dull – if I’m looking at potential designers, I want to know they’ve got an eye for at least how a CV should look, something “designed” to make it stand out from the pack.
Now maybe it’s me being unrealistic – it’s certainly based on the other graphic designers I know and have worked with before – but if I’m interviewing a designer, I shouldn’t receive a blank look when I ask what things inspire their designs, or to name me a design that they really love. I wouldn’t have cared at that point whether it was something on cars, bikes, office equipment, technology, websites, anything – I just wanted to know what they thought of the industry they’d chosen to be part of, the sphere they had just graduated in. Three of the four responded to both those questions with a look of total incomprehension, no spark, no nothing. Not one of those three could name me even one designer they liked. Me, I could whiff on for ages about certain designers, concepts etc. – I love design, I just can’t draw to save my life.
We have finally found someone who I think will be really good. His work stood out from the first moment – a CV with a design to it, even though I personally hated the image used, it was still designed – and the projects he’d done at university, including his final project which was fantastic. In interview he brought in a portfolio (none of the others had) and could talk about what inspired him, the stuff he liked, the way he worked and so on. It was a reassuring interview after so many let-downs, and I’m really pleased that he’s come through.
It’s been an awesomely frustrating experience – one that’s put me to the edge of saying “Screw it” and going a completely different route. I find it utterly amazing how bad most of the people who applied for the role were. And it’s not even like we were trying to get the role as an internship, which seems to be the new ‘latest greatest’ way of getting work experience. We’re paying the designer – I believe that good work should be rewarded, not got for free as an internship – and while it’s not great money, it’s better than nothing. (We’re using the standard established STEP rates) So it’s not like we’re taking the piss, or taking advantage of the graduates – it just seems like they don’t know what the hell they’re actually doing.
Posted: Thu 22 July, 2010 | Author: Lyle | Filed under: 1BEM, Advertising, Geeky, People, Security, Stupidity |
Yesterday I noticed a new spam / scam / phishing email that seems to have appeared.
It purports to come from Amazon, and tells you that your order has been despatched, along with some links that are clickable. The links actually go off to a russian site, but I’ve no idea what that does, and have no intention of finding out.
The biggest clue that it’s a spam/scam are
- the prices are all in dollars (which is a bit of a giveaway for us in the UK)
- you haven’t ordered anything from Amazon
- it’s got a link to “see the ordered items”, rather than just listing them in the mail
- the email address it’s been sent to isn’t the one you’ve got listed with Amazon
But all told it’s one of the better spam/scam/phishing-type emails of the moment. Best to publicise it and be aware of it.