Cost Less, Make More
Posted: Wed 11 August, 2010 | Author: Lyle | Filed under: 1BEM, Business, Cynicism, Own Business, People, Thoughts, Work-related | 1 Comment »Another work(ish)-related post, but a subject close to my heart, and usually good for some thoughts and rants.
In this case, we’re currently considering buying one of the most-pirated pieces of software in Christendom, Adobe’s Creative Suite. The reason it’s massively pirated is simple – the fucking ridiculous cost of it.
If we look at getting one licenced copy of the full bells-and-whistles CS5 Master Suite, it costs no less than £2,700. For a piece of software that’ll be updated/outdated within a year. What small company (or even medium-sized company) is going to pay nearly three grand for CS5 ? Let alone what little one-man-band web design company. And yes, you can get a smaller/cheaper CS5 Web Premium for web design. That’s a mere £1,680.
Even more insane, that’s the prices if they send the software in a box. For download purposes, CS5 Master Suite is – um – £2,780. Yep – it costs you more to download the fucking thing than for them to box it up and stick it in the post. What?
Adobe are forever bitching that their software is the most pirated. There’s a reason for that – it’s priced itself out of the “reasonably affordable” market.
I’m pretty sure that if Adobe charged (for argument’s sake) £270 for the CS5 Master – 10% of the current price – the piracy figures for it would drop like a stone. £270 is reasonable for the software – perhaps even a bit more, but 10% was a nice example. Piracy wouldn’t stop completely – there will always be those for who even a pound is “too much” – but it would reduce epically. More people would buy the software – my own suspicion is that they’d actually sell more and make more by having the software at the cheaper price.
Sure, the price has been cut by 90%. But if you get 100 people buying it at £270 instead of one or two at £2,700, you’ve made a shitload more money on your bottom line than you have at £2,700 per copy. Even on the upgrades, people would be more likely to pay again for an upgrade, rather than pirating it.
And that’s the logic that seems to escape these companies. Reduce the price to a sensible/affordable level, more people will buy, less people will evade. Seems logical to me, anyway.
Getting Work Experience
Posted: Tue 10 August, 2010 | Author: Lyle | Filed under: Advertising, Business, Design, Norfolk, People, Thoughts, Weirdness, Work-related | 4 Comments »Over the last few weeks at work (roughly three months, give or take) we’ve been looking at recruiting a graphic designer – it’s the one area where the IT team lack skills, and with a lot of [currently unmentionable] big projects coming up, a designer is going to be a highly relevant part of the role.
What I wanted was a newly-graduated designer, looking for work experience, and getting them some solid commercial experience. I contacted two of the local colleges (including one with whom we’ve had a previous positive experience with getting in a web geek) as well as UEA and the STEP programme, both of whom have services for finding placements for graduates. Like a bell-end, I believed all the media pap about “[x] graduates applying for every job“. What a mistake.
The entire process turned into a nightmare. The colleges didn’t come back with anything – the one we’d previously used didn’t even bother responding – and UEA and STEP between them threw back ten applicants, of whom six were useless from the start, and not even qualified as graphic designers. Three of those had decided that “designing a new site” meant “developing a new site” – which it doesn’t and didn’t – despite us specifying that it was a graphic design role.
Of the four we interviewed, three were incredibly awful. I understand that they’re just out of university, but if that’s the level for recent graduates, it’s a real concern. Even the CVs they sent out were all formulaic and dull – if I’m looking at potential designers, I want to know they’ve got an eye for at least how a CV should look, something “designed” to make it stand out from the pack.
Now maybe it’s me being unrealistic – it’s certainly based on the other graphic designers I know and have worked with before – but if I’m interviewing a designer, I shouldn’t receive a blank look when I ask what things inspire their designs, or to name me a design that they really love. I wouldn’t have cared at that point whether it was something on cars, bikes, office equipment, technology, websites, anything – I just wanted to know what they thought of the industry they’d chosen to be part of, the sphere they had just graduated in. Three of the four responded to both those questions with a look of total incomprehension, no spark, no nothing. Not one of those three could name me even one designer they liked. Me, I could whiff on for ages about certain designers, concepts etc. – I love design, I just can’t draw to save my life.
We have finally found someone who I think will be really good. His work stood out from the first moment – a CV with a design to it, even though I personally hated the image used, it was still designed – and the projects he’d done at university, including his final project which was fantastic. In interview he brought in a portfolio (none of the others had) and could talk about what inspired him, the stuff he liked, the way he worked and so on. It was a reassuring interview after so many let-downs, and I’m really pleased that he’s come through.
It’s been an awesomely frustrating experience – one that’s put me to the edge of saying “Screw it” and going a completely different route. I find it utterly amazing how bad most of the people who applied for the role were. And it’s not even like we were trying to get the role as an internship, which seems to be the new ‘latest greatest’ way of getting work experience. We’re paying the designer – I believe that good work should be rewarded, not got for free as an internship – and while it’s not great money, it’s better than nothing. (We’re using the standard established STEP rates) So it’s not like we’re taking the piss, or taking advantage of the graduates – it just seems like they don’t know what the hell they’re actually doing.
Security Reading
Posted: Thu 15 July, 2010 | Author: Lyle | Filed under: Cynicism, Geeky, Security, Work-related | Leave a comment »All quiet round here at the moment, as my brain is utterly failing to process stuff.
I’m stuck with reading a metric butt-load of security stuff (as written about at the tail end of last week) which is about as interesting as you’d expect.
Check out this – it’s the first paragraph of the documentation, which (as I understand it) is meant to make you want to read more…
CLASP — Comprehensive, Lightweight Application Security Process — is an activity-driven, role-based set of process components whose core contains formalized best practices for building security into your existing or new-start software development lifecycles in a structured, repeatable, and measurable way.
In any game of Buzzword Bingo, that paragraph/sentence will get you “House!”
There’s 600+ pages of this shit to wade through, so posts here might be a bit slow
Photographage
Posted: Sun 11 July, 2010 | Author: Lyle | Filed under: Norfolk, Own Business, People, Photography, Work-related | Leave a comment »Today I was out in Norwich, doing some photography for an event. A couple of the people I did the NCFE Photographyt course with were involved in the planning, and had volunteered us to do all the photography. And today was the day.
It was actually really enjoyable – although I’m knackered now, of course – and pretty productive.
I focussed (pardon the pun) on people more than anything, as that’s always my weakest subject. So ad hoc street photography ahoy, and a fair dollop of wandering around the area, just trying to get the right shots as they came up.
I’ve got about 150 photos out of the event, some of which I’m pleased with, some less so. I know I’ve got a lot of editing to do regardless, as there’s blown-out highlights in lots of them. Still, it’ll keep me busy for the week.
Do as we say, not as we do
Posted: Fri 9 July, 2010 | Author: Lyle | Filed under: Cynicism, Geeky, Stupidity, Work-related | Leave a comment »Part of my current work deals heavily with web security, data security and the like. As part of that, I subscribe to a number of information lists, mail services etc.
I signed up to a new one today – one of the better regarded (and indeed recommended by another security auditing agency) ones.
What concerned me during the signup process was this :
You may enter a privacy password below. This provides only mild security, but should prevent others from messing with your subscription. Do not use a valuable password as it will occasionally be emailed back to you in cleartext.
Seriously? Sending – and one assumes storing – a password in clear text is such a bad idea. It’s also a major no-no in every security list – including their own one. D’oh!
Obviously a case of “don’t do what we do, do what we say”.
App-Less
Posted: Tue 6 July, 2010 | Author: Lyle | Filed under: Geeky, iPhone, Technology, Thoughts, Weirdness, Work-related | Leave a comment »Since getting the iPhone a while back, while I’ve been surprised by some of the apps that are available, I’m also occasionally surprised by the apps that aren’t available, particularly when it seems like such a good idea.
Among those have been :
- National Lottery. You’d have thought that an app for sending out the numbers to iPhones (and other phones) every week would be a no-brainer. Particularly if you could also put in the numbers you regularly use, so it could check automatically for whether you’ve got any matches. I don’t think it even needs the ability to buy numbers etc., as there are plenty of other avenues for doing this already.
- Eurodisney. Herself’s off to Eurodisney soon, and we both thought that an app would be really useful for this. Being able to (for example) have a map – including “You are here” through the GPS, and a list of the rides/attractions you really want to see, plus being able to see what’s closest to your current position. Again, that seems like a no-brainer. (The really cool version would include ‘augmented reality’, and let you use the phone to see what’s around you, along with labels, routes etc.)
They’re the main two that surprise me. There’s a few others too that I haven’t totally thought through yet, but I’m sure I’ll write about those as and when I get round to it.
How Not To Get Business
Posted: Wed 23 June, 2010 | Author: Lyle | Filed under: 1BEM, Cynicism, Work-related, Writing | Leave a comment »Despite currently being in the world of the “Properly Employed”, I still frequent some of the forums for freelancers and the like. If nothing else it’s useful for seeing if there’s other small projects etc. coming up that I can also do for a bit of money.
Among other things on these forums, there are sometimes people trying to get started in freelancing, or pimp for more work.
Yesterday had one of these examples, and it just had to be written about.
The entire content of the message was :
Hey pple? I need a article writing job, smbdy help
Now that really is a spectacular example of how not to get any work whatsoever through a freelancer’s forum. Or indeed through any forum.
In fact I’d go so far as to say it’s the single most awesome example I’ve ever seen. If anyone were to give this bell-end a job, they’d entirely deserve what they got.