Remember The Name
Posted: Tue 7 January, 2014 Filed under: Advertising, Cynicism, Geeky, Marketing, Media, Television, Thoughts Leave a comment »Over the Christmas Break, I watched more ‘live TV’ (i.e. not stuff recorded on my PVR, and not ‘delayed’ so I could skip adverts) than I usually do, and thus saw more adverts than normal. Advertising is something that interests me for a lot of reasons, mostly having worked for/with a number of agencies over the years, and also being interested in the psychology and manipulation behind them.
As always, “Brand Recognition” is one of my bug-bears, because for a lot of the time it seems that advertisers don’t care about much else, so long as you remember the brand-name. However, in my experience a lot of the time I remember the brands just so I can be sure to never, ever give them any money. This happens particularly when an advert (or set thereof) are
- insanely annoying (Insurance Comparison sites, EE, and the like) or
- paying money to people I can’t abide, and/or hypocrites (an example covering both those is when Knorr were using Marco Pierre White to advertise their stock-cubes – a product he wouldn’t touch in a month of Sundays)
I’ve written before about how adverts for certain industries are changing – usually for the better – but it’s interested me to see how GoCompare in particular have continued that change.
When they started, GoCompare had one of the most insanely irritating advertising “characters” (that bloody opera singer) known to man. I won’t link to anything, because it’ll just cause brain-damage and broken monitors. (Apparently it was also voted “most irritating advert” for 2009 and 2010 – quite the achievement) GoCompare then had ads of various celebrities killing the character in a variety of ways, and over the last year or so it’s been about the same character trying to get back into the adverts, and various ‘wacky’ schemes to advertise the company.
Now, though, they’ve changed again, and the same character appears to have become a driver or guide on coach tours. (Although I did like the reference to Blakey from ‘On the Buses‘, but that’s probably just a sign that I’m old) I have no idea where they plan to go with this set of adverts – although at least now they’re just weird and self-referential, rather than being actively violence-inducing.
I still wouldn’t ever hand over money to GoCompare – that memory of the dire branding will last a long time – but it’s been interesting to see how their stuff has altered over the last couple of years, in some sort of recognition that people hated the original concept.
[Updated and reposted on 7/1/14] – The Drum posted up this article about the ads, saying…
“We know that people will be keen to see what happens to Gio next. The new campaign will firmly position him as the legend that we all know him to be, but will also see the introduction of new characters enabling us to convey aspects of the Gocompare.com service that differentiate the brand still further.”
Although my favourite line (and I’m sure it means something other than what I’m choosing to read it as meaning) comes at the end of the article…
A series of executions are set to appear throughout the year.
Christmas TV Clash
Posted: Thu 5 December, 2013 Filed under: 1BEM, Cynicism, Domestic, Festering Season, News, Television, Thoughts Leave a comment »
I don’t know why, but somehow it’s ‘news’ that major TV programmes will clash in their scheduling over Christmas this year. (And every year in the last 30 or so, I’m sure)
Now really, are these clashes something that will even affect most people any more? Since the advent of the video-recorder, we’ve been able to watch one programme and record another to view later. With DVRs/PVRs (Sky+, Freeview Boxes, TiVo etc.) it’s even easier, with two (or even three) recordings able to happen at once.
So – why is this a problem? I know not everyone has such a set-up, but I’d guess that the great majority have something that can record a programme. Plus there’s also all the VOD stuff (BBC iPlayer, ITVoD, 4OD et al.) allowing us to catch up later on anything that we do happen to have missed.
The only thing I can think of is that it screws the viewing figures for people watching [Programme X] right now, and viewing figures like that still seem to be the main reference point for how succesful a programme was. (And surely that has to change or be updated, with all the developments above?)
But still – does that make this newsworthy? Or should it really read “Newsflash : TV Schedulers Screw Up Again“?
Recovering Time
Posted: Tue 3 December, 2013 Filed under: Business, Catering, Domestic, Television, Time, Writing 4 Comments »Over the last few weeks (I really don’t want to figure out how many weeks) I’ve been unreasonably addicted to Masterchef Australia, which – thankfully – finished last week. It’s been on five days a week, which really has made it quite a timesink, but it’s been fun. I’ve liked the programme in previous seasons – it’s very Australian, which is a very good thing in my book – so it’s been worth the time invested. Up to a point.
As with all TV stuff, I don’t just sit and watch, I’m usually doing other stuff at the same time – including cooking and eating meals that were a lot less technical and inspiring than the stuff on the programme, which I always find somewhat ironic. But all the same, it’s been a lot of time sunk into a TV programme, and while I’ve enjoyed the great majority of it, I’m also somewhat relieved that it’s finished.
Big Screen
Posted: Tue 15 October, 2013 Filed under: Domestic, People, Technology, Television 3 Comments »An email went round work yesterday, that Costco have a 65″ TV on a special deal for £2,000. (I don’t know why we get these emails, but hey ho)
I’m just gobsmacked by that. A 65-inch screen – that’s nearly five-and-a-half feet of diagonal screen-size!
I honestly don’t get the desire/need for these super-large screens. Admittedly some of that is due to the fact I live in a tiny house where something that size would take up about two-thirds of the available wall space, but I still don’t get the appeal, the way that TVs now seem to dominate living space.
I used to have a big-ass wide-screen TV, although that was pre-flatscreens, and was a huge lump of Sony Trinitron that took two people to lift it. Even that though was only about a 36 or 38″ screen – this advertised one would be nearly twice that in size.
Fair play, other people seem to want TVs this size – it’s just not something I aspire to own, and I can certainly think of many better things to spend £2,000 on.
The Beginning of the End (Of the Year)
Posted: Fri 30 August, 2013 Filed under: 1BEM, Advertising, Cynicism, Festering Season, Television 1 Comment »It’s only August, but we’re already building up towards the end of the year.
This weekend, it’s the return of evil Saturday-night ITV drivel ‘contest’ The X-Factor. Knowing that the target for this is (as always) the Christmas Number One single, you know it’s only [x] weeks ’til the Festering Season is upon us once more.
Next weekend, BBC’s Strictly Come Dancing is back on. In the same way, that’s now part of the run-up to the Festering Season.
I won’t be watching either of them, but it’s still a signpost that that fat old bearded bastard is on the way, red suit, reindeer and all.
Bah Fucking Humbug.
Body-Image and Vanity
Posted: Thu 1 August, 2013 Filed under: 1BEM, Cynicism, Health, People, Television, Thoughts, Weight Loss 1 Comment »On Channel4 this week there was a really good documentary(ish) with Alex Brooker about male body image, called “My Perfect Body”
It’s interesting to see how the perception of men’s bodies has changed over the last few years, and particularly a lot of men’s self-perception of their bodies, and particularly the assertions that a man isn’t ‘successful’ if they’re overweight, don’t have a six-pack stomach, etc. etc. In a lot of ways I think the programme was right, that a lot of men do ‘value’ themselves by way of their bodies, and that this is (at least to a degree) related to advertising/marketing, and those images of male perfection.
The other interesting side to it was about male vanity, and the surge in male grooming, ‘metrosexuality’, and even how male groups react to each others bodies; the basic answer being that men are (in many ways) bitchier to their friends than women are to their friends.
Personally, the whole vanity thing isn’t something I’ve ever been prone to. Yes, I currently want to lose some weight – but that’s more for health reasons and the like, rather than wanting to be thin/’successful’/’desireable’ and all that pap. Realistically, I’ll never be some 14-stone super-fitty, and honestly I don’t want to be.
I find it fascinating how the whole ‘group think’ perception seems to work, but I’m pretty immune to it. I wonder sometimes if that’s because I’ve never really had a whole group of male mates, and never been inculcated into that type of setup. I don’t know.
I’m not going to worry about it – part of my whole self-image/self-perception is probably more easily described as “This is me. Like it, don’t like it. Your choice”. In general, I’ve always found that seems to be a fairly healthy self-image, and it certainly causes me a lot less stress than a lot of people in the documentary…
Tour de France 100
Posted: Tue 2 July, 2013 Filed under: Domestic, Health, Television Leave a comment »Once again, it’s Tour de France time, and this one is the 100th race.
I’ve written about TdF before, but as always I’m just in awe of the people riding in it. Just taking part is a mind-boggling endeavour, let alone the achievement of winning the damn thing.
As always, it’s the final bits of each stage that I find truly gobsmacking – that these cyclists have already been cycling for three or four hours, up mountains etc., and still finish the stage with a sprint finish. I find that just awesome, and I can’t honestly think of another sport – or even really any other cycling event – where that happens. It’s not just endurance, it’s that mental and physical strength, the determination, and the pure physicality of that final surge, I think it’s amazing.