Critical Reading
Posted: Fri 16 November, 2012 Filed under: Advertising, Creativity, Cynicism, Education, Food, Literacy, Pedantry, Thoughts 6 Comments »As has been observed many times over the years, I can be a really picky/pedantic bastard – particularly when it comes to spelling, punctuation, and literacy in general. And it’s true, I am all of those things.
Today I’ve been proof-reading a menu for the work Christmas Do (of which more at some other point) – and with some of the errors, had to check the original menu.
So – would you still go to a place whose menu has spelling errors? I realise that the typing and publication of the menu won’t have come direct from the chef, and will have been farmed out to someone on reception (or similar) – but really, if chefs / owners are so obsessed about control, wouldn’t that also extend to the menu, and how it represents the establishment ?
In this case, some of the spelling errors are pretty basic – Mascarpone , for example, is mis-spelled. In others, it’s the actual cooking techniques themselves, such as “Ballantine” instead of “Ballotine”. And I just find that a bit worrying – for if there’s that lack of attention to details in the menu, I can’t help but think there might be the same lack of attention when it comes to the food.
Oh Good God
Posted: Fri 16 November, 2012 Filed under: 1BEM, Charity, Domestic Leave a comment »
Once more, it’s Children in Need day.
This means I’ll be avoiding people like the plague all day. Yes, even more than usual.
Hallowe’en
Posted: Wed 31 October, 2012 Filed under: 1BEM, Charm School, Cynicism, Domestic, Festering Season, Hypocrisy, People, Thoughts, Weirdness 1 Comment »Yes, once again it’s that time of year.
The one where, after telling children all year that they shouldn’t talk to strangers, let along accept sweets etc. from strangers, it’s now acceptable – but only for one night (and the following weekend, of course) – to go knocking on doors and – um – accept sweets from strangers.
What could possibly go wrong?
I feel the same about Santa in the Festering Season – again, don’t talk to strangers, but oh, it’s ok this time because you’re talking to Santa and accepting presents. Hey, good move.
In short, ’tis the season to introduce your children to hypocrisy and double-standards. Enjoy.
Odd Name Choice
Posted: Sun 14 October, 2012 Filed under: 1BEM, Advertising, Business, Commuting, Cynicism, Driving, Thoughts Leave a comment »Travelling on the M1 today, I saw a truck for a company called “Fly By Nite” (a courier company)
Now in my mind, “Fly by Night” (regardless of the spelling) is synonymous with something really dodgy – usually smuggling, and the like.
So it seems like an odd choice for a name, but maybe I’m wrong.
Would you use a company where the name was (in your perception) dodgy?
Advertising Irritation
Posted: Wed 10 October, 2012 Filed under: 1BEM, Advertising, Cinema, Cynicism, Thoughts Leave a comment »A few days back, I whiffed on about awful adverts in the cinema, ones that have a different effect on people than was perhaps expected
This piece of crap – for Coke Zero, as part of the Skyfall marketing behemoth – is a perfect example.
You can just tell that the ad agency- and probably the client- thought it conveyed a sense of humour, something new and fun to be talked about. But in the cinema, it gets no reaction, no laughter, nothing. (Although there is the occasional “Fuck sake”, or similar)
Super-Specific
Posted: Tue 9 October, 2012 Filed under: 1BEM, Advertising, Bankruptcy, Cynicism, Thoughts 1 Comment »Another set of thoughts about advertising, I’m afraid. It’s becoming a bit of a theme at the moment – although that probably indicates I’m watching too much TV, or something.
Anyway, in this case the advert in question is for Lloyds TSB Bank, and their Vantage account.
The ad is making a big deal of their 4% AER interest rate. But take a listen, (and/or a look) at the conditions.
- To qualify for that rate, your account must have a minimum balance of £5,000, and the interest rate is payable up to a maximum balance of £6,000
- You have to open an account and have two direct debits set up by the end of October
- Your account must have at least £1,000 paid in each month, and must stay in credit
Indeed, it’s so specific, I wonder whether anyone will actually qualify for this ‘deal’ at all…
Captive Audience – Part Two
Posted: Sat 6 October, 2012 Filed under: 1BEM, Advertising, Cinema, Cynicism, Domestic, Legal, Thoughts Leave a comment »While at the cinema, there’s one other piece of ‘advertising’ (Well, I suppose it comes termed as adverts, but really “lectures” is a better term) that annoys me excessively.
Those adverts/lectures are the anti-piracy lectures, and the one that really fucking grates is this one…
Now bear in mind, this is being shown at the cinema. Everyone who is watching this advert has paid to see the bastard film – we’re not the ones that need to be preached to about not pirating films.
For these pieces of shit, we – the cinema-going audience – are a captive audience. We can’t fast-forward, we can’t go and get a cup of tea, we pretty much have to watch the fucking thing. And it’s preaching to the people who are (I suspect) the least likely group to be pirating films.
Even worse, the adverts are actually counter-productive. Because let’s face it, pirate copies don’t have these bloody anti-piracy adverts on them. And that, to me, is a point in favour of pirated films.