Unrewarded Idiocy
Posted: Tue 13 March, 2012 Filed under: 1BEM, Commuting, Driving, People, Stupidity 4 Comments »On my commute this morning I saw one of the more incredible things of late.
In the outside lane of the M1, two drivers had managed to have a small collision in the traffic. Nothing major, from the look of it, a few scratches, maybe a resprayed bumper or somesuch. But there was nothing major – no broken bodywork, no wheels askew, or anything like that.
The drivers had stopped to exchange details, as one should in an accident.
In the outside lane of the M1. As one shouldn’t, in an accident or at any other time.
Some people are just too stupid to deserve to live.
Celebrity Sharktank
Posted: Thu 8 March, 2012 Filed under: 1BEM, Charm School, Creativity, Cynicism, MOTB, People, Television, Thoughts 2 Comments »Over on Twitter today, I was having a conversation with a couple of friends, and an idea came to. It would never be made – but we can dream…
The idea, as the title of this post suggests, would be Celebrity Sharktank. (Or Celebrities Swimming with Sharks – either way)
The premise – and this is the good bit – is to take ten ‘celebrities’, and let them go swimming with a whole swarm of sharks. Great Whites, Makos, Hammerheads, all the good ones. Throw in a bit of chum (bloody meat/fish, if you didn’t know) and you’ve got a TV programme to be proud of.
The ‘Winner’ of the programme would be the last one alive. Of course, if the recovery crew were really slow at getting to the ‘Winner’, would anyone care?
In my mind, the contestants for the first episode would be :
- The Kardashian sisters
- Jedward
- Simon Cowell
- the cast of TOWIE (The Only Way Is Essex) and
- the cast of Jersey Shore
The first episode would be called “Feeding Frenzy” in honour of there being rather more victims (sorry, contestants) than usual. I suspect Cowell would “Win”, but only because there’s a limit to the shit that even a shark can eat.
I suppose the only downside of this would be the potential for complaints about cruelty to animals…
Hidden Messages
Posted: Thu 1 March, 2012 Filed under: 1BEM, Cynicism, Depression, Domestic, People, Thoughts Leave a comment »Recently I’ve noticed a similar ‘message’ in at least two songs on Radio 1‘s current playlist. I know, I’m way outside the target demographic for R1, and blah blah, but I just can’t bring myself to switch to either Radio 2, or some godawful commercial hunk of crap.
Anyway.
First is Lana Del Rey’s “Video Games”…
They say that the world was built for two
Only worth living if somebody is loving you
Second is Nervo’s “We’re all no-one”
We’re all no one ’til someone thinks that we’re someone
‘Til then we’re no one
Notice the similarity?
In both cases, supposedly there’s nothing good in the world, unless we’re with someone else.
And that really pisses me off.
Intrusive
Posted: Wed 29 February, 2012 Filed under: 1BEM, Charm School, Domestic, People, Sweary, Thoughts Leave a comment »I’d forgotten about this ’til now, but it annoyed me at the time.
Over the weekend, I went in to the local Asda store.Along with some other things, I bought some Diet Coke in 500ml bottles. I prefer them that way for drinking in the car, or whatever.
Anyway, I got to the till, and put them on the conveyor belt thingy. At which point the woman stood behind me pointed at them and said “Osteoporosis”.
*shrug* OK, weird. I know, but frankly what business is it of yours, lady?
Obviously she hadn’t stuck her nose in enough yet…
“That’s really bad for you, you know”
“Yep, I know. Mind you, I’ve always said that it’s either Diet Coke, or I can take up heroin instead.”
Her daughter laughed out loud.
“And I can’t imagine all that chocolate and sweetener you’re buying is going to do you any good.”
Silence.
But really, how fucking rude do you have to be, to shove your (unwanted) opinion in someone else’s face in the middle of a supermarket?
Advertising Excellence
Posted: Wed 29 February, 2012 Filed under: Advertising, Charm School, People, Sweary Leave a comment »Apparently, the ASA has told Sofa King to stop using this advert because of its rude phrasing…
Advert for Sofa King
I can’t understand what their problem is…
Marketing, Data, and Predictions
Posted: Fri 17 February, 2012 Filed under: 1BEM, Advertising, Business, Cynicism, Marketing, People, Shopping 4 Comments »Over at Forbes.com, there’s a really interesting article about how companies can make predictions about your life and life-events, based purely on your buying habits.
In this case, the US store Target did analysis on its customers who signed up for their ‘pregnancy club’, and then data-mined their buying habits in the run-up to the birth. Of course, you need something to identify these people by – that’s what ‘loyalty’ cards are for. (Tesco’s Clubcard, Sainsbury’s’ Nectar etc. etc)
And of course it turns out that they could then send out marketing to those people – in one case, knowing a girl was pregnant before her own father did.
It’s always worth remembering, stores don’t give you loyalty cards and ‘rewards’ for nothing. They own all the data about you that the cards give – what you’re buying, why, when, where etc. – and they’re using that for their own profitability.
As David Mitchell said, (and I think I’ve posted it here before) :
When you’re getting something free, you’re not the customer, you’re the product.
Updated : A quick add – this was also something written about in the New York Times Magazine article ‘How Companies Learn Your Secrets‘