The Value of Romance
Posted: Mon 11 February, 2013 Filed under: 1BEM, Advertising, Cynicism, Domestic, Food, Marketing, People, Thoughts, Valentine's Day Leave a comment »While out over the weekend, I went past a Wetherspoons pub, and they’ve got a stunning offer for Valentine’s Day.
2 for twenty quid – feel valued yet?
Yup – take your beloved out and show her how much you love and value them by making it a Meal for Two for £20. What could possibly be more romantic than that ?
And the sad thing is, I bet they’ll be bloody packed.
Weird Marketing
Posted: Fri 1 February, 2013 Filed under: Advertising, Cynicism, Marketing, People, Valentine's Day, Weirdness 2 Comments »The other day, I got the strangest marketing email in a long while.
It’s from Apple, which probably explains a lot, but still, you’ve got to wonder when it comes to a subject/tag-line like this…
iPad or iPad mini. The perfect choice for Valentine’s Day.
I just can’t compute how that even works .
The additional image didn’t help explain, either.
What. The. Fuck?
Infamy, Infamy, they’ve all got it infamy
Posted: Mon 28 January, 2013 Filed under: Charm School, Customer Services, Cynicism, D4D™, Legal, Marketing, Privacy, Thoughts Leave a comment »Eighteen months ago, I had to issue a retraction of comments I’d made about the professionalism of a marketing manager and his company, due to some seriously heavy-handed legal threats from over the water.
As a quick “I wonder”, I did a Google search today on the name of the marketing manager and his company. And yes, D4D still comes up as the first result on Google for that search.
When you think about it, that’s really funny. (And is also what I warned them would happen when the legal people insisted I use his name as part of the apology on the title)
After all, this is a marketing manager of a major company – a company whose products also use the name D4D on some of them. He’s also always had the right of reply, I’ve never closed the comments on any of those posts. Nary an acknowledgement, not a rebuttal or apology for damaging the privacy policy of his own company, not even a “thanks for the apology”. Which, I suppose, shows the quality of the man.
And still, there I am, at the top of the search results.
It amused me, anyway.
Brand Ownership
Posted: Wed 25 July, 2012 Filed under: Advertising, Cynicism, Marketing, Thoughts 2 Comments »If you ever want to be scared by how few mega-corporations there really are that own the great majority of well-known brands, this image should do it…
You can click on the image to get the full-size version.
It’s more US-centric than UK, but most of the brands involved are international anyway.
Marketing, Data, and Predictions
Posted: Fri 17 February, 2012 Filed under: 1BEM, Advertising, Business, Cynicism, Marketing, People, Shopping 4 Comments »Over at Forbes.com, there’s a really interesting article about how companies can make predictions about your life and life-events, based purely on your buying habits.
In this case, the US store Target did analysis on its customers who signed up for their ‘pregnancy club’, and then data-mined their buying habits in the run-up to the birth. Of course, you need something to identify these people by – that’s what ‘loyalty’ cards are for. (Tesco’s Clubcard, Sainsbury’s’ Nectar etc. etc)
And of course it turns out that they could then send out marketing to those people – in one case, knowing a girl was pregnant before her own father did.
It’s always worth remembering, stores don’t give you loyalty cards and ‘rewards’ for nothing. They own all the data about you that the cards give – what you’re buying, why, when, where etc. – and they’re using that for their own profitability.
As David Mitchell said, (and I think I’ve posted it here before) :
When you’re getting something free, you’re not the customer, you’re the product.
Updated : A quick add – this was also something written about in the New York Times Magazine article ‘How Companies Learn Your Secrets‘
London Police Corbett
Posted: Thu 2 February, 2012 Filed under: Corbett, Customer Services, Marketing, Stupidity, Technology | Tags: Corbett, Half-Corbett 1 Comment »I see in today’s news that the Metropolitan Police have committed a Corbett, ‘inadvertently sharing the email addresses’ of ‘a number of’ victims of crime with each other. In total 1,136 emails were sent out on Monday, the Metropolitan Police said.
Yep, another case of CC: instead of BCC:
Of course, it’s not a Full Corbett, because the Met has actually apologised, and will write to the people involved, explaining what happened. Let’s hope they use BCC this time…