Category Archives: Brands

Reinsuring

The world of Car Insurance is very, very strange.  I truly don’t understand how it all works.

My car insurance is due for renewal in October, so I recently received the renewal gubbins from my current insurer.  They’ve put my insurance up by £60 for the year.  Bear in mind, I’ve not even spoken to them all year, let alone made a claim, and I’ve now got another year’s no claims discount as well.  And yet it’s gone up.

So I shopped around, doing the usual comparison website thing (Meerkats rather than opera singers) and got one that’s actually £120 cheaper than what I was being offered by the current insurer – and with slightly better cover.

Brilliant, I’ll sign up and do that.  Job done. And this is where it all gets weird(er)

My new insurer is actually one I used a couple of years ago. So when I log in to their ‘self-service portal’ to see my new policy, all I can see is the details of the old one. Fuck sake.  (It looks like the policy is actually tied to a combination of my username and password – so I can change password, and now view the new details instead – but I didn’t know that at the time)

So first things first, I call my current insurer to tell them I won’t be renewing with them. It’s the usual automatic phone gubbins, and gives the name of the insurance provider – let’s call them ABC Insurers, for the sake of argument.   I give the correct information, go through, tell them I won’t be renewing, explain why, and it’s as easy as that.

Then I call the new insurers. Who are also using ABC Insurers.  So I go through the correct information for the new insurance, get things sorted, get the documents emailed to me, and it’s as easy as that.

But it’s weird – I’ve used two different companies (well, two different front-ends) and given them the same information (obviously) but one faction is offering me a significantly better deal than both the one I’m on, and the renewal quote from the one I’m on.  But they’re both the same company underneath!

How the fuck does that make sense? Offering the same person two completely different prices (and slightly different packages/benefits)  Why not allow my current insurer to offer the same price as my new one?  It’s all just a bit bizarre.

Idents

Of late, I’ve been watching a few more TV programmes on commercial channels, and as a result I’ve been seeing a lot more of the ident/sponsorship captions at the start and end of each ad break.  (I’m sure there’s a proper name for them, but ‘ident’ will do for now) However, they primarily stick in the mind because they annoy me.

I know advertising is supposed to be all about brand recognition, making things that stick in the mind so we remember the company when we’re looking for whatever product they’re hawking.  But all the idents (and a number of the primary adverts as well) only stick in my mind in order to be companies that I never, ever give any money to.   (Which has happened several times now, looking for a product or service and knowing I won’t use [x] because their adverts annoy me so much)

Part of it, and the part that grates with me the most on idents, is a lack of range.  I assume it’s a budgetary thing or something, but lots of them seem to make five idents, and think that’s enough. However, there are four ad-breaks, so there’s should be eight idents. Instead, we end up repeating at least a couple of idents – in just one programme! – and all that makes me think about the company is that they either haven’t thought things through, or they’re just cheap. Either way, I can’t see that as being the reaction/perception that the company is aiming for when they’ve spent a bundle on buying the slots and making the idents.

I mind less when they’ve only done the one ident – even thought it means it can end up being seen eight times per episode – because at least it’s simple and easy.  It’s the supposedly-funny ones that aren’t amusing in the first place, let alone once you’ve seen it twice in an hour, and even less so over the full run of any series.

Eating Well For Less

Over the last few weeks, I’ve been watching the BBC’s “Eat Well For Less” series.  It’s an interesting concept, helping people with their eating habits (and more accurately, their spending on food) by removing all the labelling and branding from food in people’s houses, removing all the prejudices etc. around their food spending.  They replace expensive branded stuff with ‘own-brand’ or cheaper alternatives (and in some cases with more expensive, but better/healthier options) and also leaving some things alone.  Additionally, they help people with recipes for their favourite meals, rather than buying pre-packaged and so on.

A lot of it is insanely annoying, but the core information is (in my opinion) worth it, for both the families on the programme, and people watching it.

But oh Dear God, those families are fucking pathetic. There’s lots of preconceptions about brands being preferred “because they wouldn’t be so popular if they weren’t the best” and so on, which drives me crackers.

The most recent one tonight, though, drove me crackers. One family member had been diagnosed as coeliac, and had spent six years eating salads he hated. Six. Fucking. Years.  How does anyone end up eating stuff they don’t like for six bloody years? There’s no logic in it that I can see – unless they haven’t done any enquiries or research about what’s got gluten in and so on?

In this case they were buying loads of pre-packaged food – and I get that more, because they were so worried about cross-contaminating from their foods to his, and making him ill – but with no thoughts or understanding. I think the peak point for me was buying pre-packaged “gluten-free” rice, not understanding that all rice is gluten-free, in the name of Jesus H Pant-shitting Christ.

So yeah, it’s been an interesting series, but Holy DogEggs, some people are fucking lazy/stupid/pathetic*.

(* Delete as applicable)

Desserts

Another ‘Daft Product‘…

I love the idea of a set of dessert mousses, and have a company called Hipper to produce them.

And then, you can have the advertising slogan “Have a Pot o’ Hipper Mousse”.

Yes, I really do need to get out more…

Motoring Music

Another for the ‘Daft Products’ thread

How come Audi have never come up with the brand “O” for their car stereos?

It seems like a no-brainer to me, to be able to say “Car music provided by AudiO”, and the “AudiO Speakers” etc. etc.

Daft Products 1

Occasionally, my idiot brain will spark up with ideas about products, brand names, advertising slogans and the like – I don’t know why, but they occur.  Until now though, I’ve never bothered to write them down – mainly because a lot are daft.

However, it does occur to me that it might be an idea (if only to provide evidence of who thought of this crap first) to write them down for reference, and give them a category of their own.  And here it is…

So.   The first one – and one that I don’t understand why it’s never been done – is for toothpaste.

Tuba Toothpaste, to be precise.

Think about it – it seems so obvious, yet it’s never been done.  I wonder why?